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The dog is a symbol of loyalty, protection, and faithfulness. We are loyal and faithful to the authentic experience of the streets of Mexico City. We protect our guests, each other, and our brand at all times.
The tennis shoes represent the speed of service we provide in the restaurant, always moving with a sense of urgency. Like the street, our atmosphere and menus are casual and informal. Despite the informality, we treat everyone the same no matter their status.
We respect the tradition and roots of our Mexico City heritage including the telenovelas and iconic music that blares on old television sets.
The La Calle branded map of Mexico City is one of the prominent symbols of the restaurant. It represents the direction we should take, the goals we set for ourselves and how we are going to achieve them. It is a map of our heritage and traditions and reminds us to stay authentic to our roots and never take shortcuts.
The flip flops represent rest, and enjoyment alongside correction. We know rest is important to recharge our batteries in order to always enjoy our work to the fullest including serving clients, enjoying the food, and being in the restaurant.
The flowers in the milk can represent the love with which we do all things. Just as flowers can be used in good times and bad, we learn from our mistakes and improve in the future.
The jerseys are a symbol of teamwork, passion, and motivation. Everyone is important and valuable no matter their strengths or shortcomings. We work passionately to help each other accomplish the same goals while acknowledging and motivating each other.
The water bags represent transparency, honesty, protection, and cleanliness. We are transparent and honest in all we do and say and we protect our customers, partners, and brand from any risks.